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Member Stories: Leslie Herring

Leslie Herring:

If you want to feast your eyes on something really beautiful, flip through photos of weddings Leslie Herring has planned. Leslie founded her event planning business Leslie Herring Events nine years ago. Since then, she's seen it all in the industry and still shows up with excitement for her clients. Let's get to know Leslie:

Tell us about getting into the wedding planning business.

I was working in magazines and on track to become an editor but got hired by a wedding planner in Edmond. When her business was in transition, I figured I'd give it a go on my own. At that point I got really plugged into the wedding industry and started enjoying running my own show. I made relationships really fast and I think brought some newness that more seasoned planners didn't have at the time.

What's the best part of your job?

I like the business and the creativity. Using both parts of my brain and switching gears constantly is a big plus for me personally. I love the production aspect of large events. It's so much more than making sure it's pretty and it works. We consider everything the guests touch, taste and feel.

You used to have a private office in Nichols Hills. Tell us about the shift to The Treasury.

The community element is different for sure. It's great for clients. I have the ability to bring clients into a conference room which is really nice. This is an up-and-coming area and it's exciting to be around all the startups.

What's your favorite tool you use at work?

We use Honeybook for our booking process and we do all the systems in there from scratch. We enjoy being able to tailor everything for the specific clients and their needs. We've tried doing things more automated, but at the end of the day we're telling someone's love story. It's an important and personal thing. Every time we communicate with someone it's an opportunity to get to know that story better.

What's the least favorite thing about your job?

I've struggled to find balance since having my son Everett. But I've realized saying no to something is saying yes to something better. Whatever matters the most in life in that season, that's what comes first.

How did it feel to step out and start your own business?

It was really scary. I was living in a crappy, crappy duplex with two others girls. I didn't know if it would work out. I built a Wordpress site and I did the work. I went door-to-door asking people to trust me and hire me. It paid off.

Is it still scary?

Nothing scares me now because I've made every mistake in the book. I've done a $12 million wedding. I've done a celebrity wedding. I've seen it all.